Nourish Your Natural Beauty: Inside Our Bloom Eyelash Serum

Your lashes deserve the same love and care as the rest of your skin and hair. That’s why we created a nourishing, natural eyelash serum — a gentle yet powerful formula designed to support healthier, fuller-looking lashes while soothing the delicate skin around your eyes. No one wants those dark under eyes and a damaged skin barrier. Crafted with purpose, every ingredient in this serum works in harmony to condition, hydrate, and strengthen your lashes from root to tip. Here’s everything you need to know about what makes this serum so special.

A Closer Look at the Ingredients

Our formula blends rich botanical oils with water-based extracts in an emulsified base, giving you the best of both worlds: intense moisture and deep nourishment in a lightweight, easy-to-use serum. This serum will not feel heavy or sit on your eyelashes and eyebrows, but melt into the hair so seamlessly, you can apply it morning or night with no worries. 

Let's talk about the ingredients. 

• Castor Oil

  This classic lash-care favorite is rich in fatty acids, especially ricinoleic acid, known for supporting stronger, thicker lashes. It helps prevent breakage while nourishing lash follicles at the root.

• Black Cumin Seed Oil

  Known for its traditional use in promoting hair health, this oil supports healthy growth and lash vitality.

• Argan Oil

  Rich in nutrients. Contains vitamin E, essential fatty acids, and antioxidants. Promotes lash health by strengthen lashes, reduce breakage, and support natural growth. 

• Jojoba Oil

  Balances the oil content of the serum while mimicking the skin’s natural sebum. It moisturizes and supports a healthy lash environment.

• Nettle Leaf 

  Strengthens lashes at the root with its rich content of silica, sulfur, and essential vitamins, helping to reduce breakage and support healthy growth. Its anti-inflammatory and antioxidant properties also soothe the delicate eye area and protect lash follicles from environmental stress.

• Vitamin E

  A potent antioxidant that protects the delicate oils from oxidation while supporting skin and lash health. This helps to protect your serum longer. 

• Aloe Vera

  Cooling, soothing, and hydrating, aloe vera calms the skin around the eyes and helps support healthy lash follicles, which is essential for growth.

• Glycerin

  A natural humectant that draws moisture to your lashes and the surrounding skin, keeping them soft and hydrated. No more dry and damaged under eyes.

• Marshmallow Root Extract

  A star ingredient in this formula, naturally rich in mucilage (is a thick, gluey, gel-like substance produced by many plants. It’s made up of polysaccharides (complex sugars) and becomes gel-like when mixed with water), marshmallow root conditions lashes and soothes the skin, helping reduce brittleness and irritation.

• Rosemary Extract Powder

A revitalizing herb that promotes lash growth by stimulating circulation to the follicle area. Another star ingredient in Bloom. We chose to use Rosemary extract over Rosemary Essential Oil to be more gentle and less irritating for the eyes and to get even more benefits straight from the plant.

• Rosemary Essential Oil 

  Rosemary essential oil helps promote fuller, healthier lashes by stimulating growth, strengthening the follicles, and protecting against damage with its antioxidant and antimicrobial properties. It also supports a clean, balanced lash line while soothing the delicate skin around the eyes. It is only used in 0.5% of the equation for sensitive skin. 

• Beeswax

  Adds a creamy texture to the serum and helps seal in moisture.

• Olivem 1000

  A plant-derived emulsifier (made from olive oil. we use this in our Cloud Facial Cream), that binds oil and water into a stable formula, giving the serum a smooth, lotion-like feel that absorbs beautifully.

• Radish Root Filtrate

  A natural preservative derived from fermented radish, helping keep the serum safe from microbial growth without harsh chemicals.

 

Why Emulsion-Based Is Better

Unlike oil-only lash serums, our emulsion-based formula allows us to incorporate both hydrating water-based ingredients and nourishing oils. The result? A non-greasy, quick-absorbing serum that moisturizes, strengthens, and supports lash growth more effectively — without leaving residue or irritating sensitive eyes.

 What Makes Our Serum Different From Other Natural Lash Serums?

While there are many plant-based lash serums available, here’s what sets ours apart:

• True Emulsion Formula: Most truly natural lash serums are oil-based only. Ours is a true emulsion — combining hydrating, water-soluble ingredients (like aloe vera and glycerin) with nutrient-rich oils for a more complete treatment.

• Sensitive-Skin Friendly: We specifically designed this serum to be safe and soothing for the delicate eye area, using only gentle, non-irritating ingredients. As always patch test first and stop use if you experience any irritation. 

• Whole-Plant Extracts: We use ingredients like marshmallow root extract and rosemary powder, not just essential oils — giving you a richer array of plant benefits. 

•  Natural Preservation System: Preserved naturally with radish root filtrate, so there’s no need for synthetic preservatives that can irritate the eyes.

• Balanced Texture: Thanks to beeswax and Olivem 1000, our serum has a luxurious, lotion-like feel that’s light, creamy, and easy to apply — no dripping, no greasiness and melts right into your eyelashes and eyebrows. 

• Handcrafted in Small Batches: Every batch is made with care, ensuring freshness, quality, and ingredient integrity.

This isn’t just a lash oil. It’s a full-spectrum lash treatment that hydrates, nourishes, protects, and restores — all in one.

 How to Use

Apply a small amount of serum using the spoolie provided to the lash line once or twice daily, doesn’t just have to be at night. Be gentle — a little goes a long way. With consistent use, your lashes will appear healthier, fuller, and more resilient. Most people saw thicker and fuller lashes first within two to three weeks with growth following with continued use. See our before and afters at the end of this blog. Remember that the skin around your eyes are the most sensitive and very thin. 

Why the Eye Area Needs Special Care

The skin around your eyes is up to 10 times thinner than the skin on the rest of your face. It’s more delicate, more prone to dryness, and more susceptible to irritation and signs of aging. This makes it especially important to use products that are gentle, nourishing, and free of harsh chemicals.

That’s why our eyelash serum is packed with natural, soothing ingredients that not only support lash growth but also care for the sensitive skin around the eyes. From calming aloe vera to moisturizing glycerin and antioxidant-rich oils, every element is chosen with your skin's health in mind.

Clean, Conscious Beauty

We believe in the power of nature and transparency. Our eyelash serum is:

• Made with natural, plant-based ingredients
• Free from parabens, synthetic preservatives, and artificial fragrances
• Gentle enough for the delicate eye area
• Handcrafted in small batches to ensure quality and freshness

If you’re looking for a gentle, effective way to love your lashes without compromising on clean ingredients, Bloom might just become your new favorite beauty ritual.

And as a special thank you for reading this blog, use code BM10 for 10% off your first bloom purchase 

Check out some before and afters